Market Intelligence Strategy
The capioIT team has approximately 20 years direct experience working with, and improving Market Intelligence departments and agencies. Phil Hassey has established global and local market intelligence capabilities, integrating economic research with user/customer requirements to provide an integrated viewpoint.
For a global software vendor, capioIT was engaged to stocktake current research investment and information in the Asia Pacific region. It was then requested to recommend standardised information requirements to ensure business requirements were aligned to available data. After this capioIT was requested to recommend future investments in Market Intelligence, resulting in the establishment of a new organisation capability with the tenure to provide best practice services
capioIT also has an ongoing relationship to provide advisory services to a globally integrated business services solutions provider. The engagement is designed to ensure best practices are identified, established and maintained.